In its first year, GMC’s Monday Night Football Tour helped the brand connect with NFL fans in a fun and engaging way. As the next part of the project, they wanted to build a play space in cities that hosted a Monday night football game, to be opened in time for game night.
The United Way Healthy Kids Zones—Driven by GMC were envisioned as a way to offer children the opportunity to climb, build upper body strength, promote balance and agility, develop strength and endurance, and personal and social skills. To accomplish their mission and timeline, we coordinated with our teams on the ground in each city to evaluate the site, get any site prep work completed, create timely environment designs that met the organization’s goal, then produce, shipped, and install according to the immoveable game schedule. Both player and community members took part in the builds.
Experts recommend that young people engage in moderate-to-vigorous physical activity for at least 60 minutes a day. This gift from GMC will offer thousands of children and families the opportunity to improve physical fitness with fun, interactive activities.Kitty Hsu Dana
Vice President of Health, United Way Worldwide.